Overview

Throughout the International Marketing MSc programme from Glasgow Caledonian University you'll cover aspects of marketing from branding to communications and innovation to logistics.

Our MSc International Marketing gives you the comprehensive knowledge, expertise and skills you need to build a successful career in international business and make a positive impact on the world around you.

Drawing on our close relationship to industry, we'll help you develop new insight into the cross-cultural challenges you'll face in today's global environment - and how to address them. You'll discover how technology can help you develop sustainable marketing practices, better understand consumer behaviour and plan marketing, branding and communication strategies. You'll study marketing in both theory and practice, for a world-class education built on GCU's decades of academic and professional experience in the field.

As part of our welcoming, open and diverse GCU community, you'll also be in the ideal place to launch a marketing career that is globally engaged and socially responsible - truly serving the Common Good.

Career opportunities:

You'll graduate from our career-focused course ideally positioned to create innovative marketing solutions in a variety of sectors - from fashion to travel, entertainment to technology. Our alumni pursue rewarding careers and create meaningful change in the UK and internationally.

Programme Structure

Courses include:

Consumer Insights
Brand Lab and International Communications
Innovation and Global Marketing Logistics
International Marketing Strategy
International Marketing Concepts for Sustainable Practice
Digital Marketing

Key information

Duration

Full-time
- 12 months
Part-time
- 24 months

Start dates & application deadlines

Starting 2026-09-25 00:00:00

Application deadline not specified.
Starting 2027-01-26 00:00:00
- Apply before 2026-10-24 00:00:00 , International

More details

You should apply as early in the application cycle as you can. We are currently experiencing a high volume of applications and have introduced closing dates and deadlines for International and EU (without pre-settled status) applicants across all of our full-time postgraduate taught programmes.

Language

English

TOEFL^® IBT

78

Schedule TOEFL®

PTE Academic

59

Schedule a PTE test!

OTE

121

IELTS

6

Prepare for Your English Test

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Credits

180 alternative credits

Delivered

On Campus, Online

Campus Location

London, United Kingdom

Disciplines

International Relations Marketing View 338 other Masters in International Relations in United Kingdom

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Academic requirements

GPA

Lower Second Class

English requirements

TOEFL^® IBT

78

Schedule TOEFL®

PTE Academic

59

Schedule a PTE test!

OTE

121

IELTS

6

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

All entry requirements listed here should be used as a guide. Applicants who are made a conditional offer of a place may be asked to achieve more than is stated.
International students can get information on entry requirements specific to their country in our International Study section.
Academic IELTS score of 6.0 (or equivalent) with no element below 5.5.
UK honours degree 2:2 (or equivalent) in any subject area.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

16200 GBP / year

≈ 16200 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

8900 GBP / year

≈ 8900 GBP / year

Living costs

London

United Kingdom

1137 - 2157 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for International Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Career opportunities:

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

London

Funding

Scholarships Information

Available Scholarships

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