Marketing, Consumer Behaviour and Communication Università IULM - Milan

Overview

The Marketing Consumption and Communication program from Università IULM - Milan is an innovative course of study that is divided into three different specializations: the area of Brand Management, the Retail Management sector and Digital Marketing Management.

After attending a common first year, you can choose which specialization to follow to build the professional horizon that best suits your inclinations and that is most in line with your expectations.

The specific objective of the Master's degree course in Marketing, Consumer Behaviour and Communication is the training of graduates with a specialized knowledge in the management of marketing and communication tools related to the branding and marketing of goods and services in the current social, cultural and economic context, with particular attention to the digital world and new media.

The training course focuses on the tools and methods of analysis that allow industrial, distribution and service companies to optimize their marketing and communication levers and the positioning of their products in the market, at the point of sale and on the web. Such knowledge, deepened with reference to the national and international dynamics related to trade and communication, together with the pertinent legal apparatus, will allow to acquire specific tools for a highly professional management of marketing and communication in three strategic areas, that of brand creation and management, that of its positioning in sales networks, whether owned and third parties, and in the web and digital media.

The training of the student is completed through:

• a professionalized fieldwork lasting about six weeks during which work groups from each area, coordinated by the head of the same, by a tutor and a tutor company, are confronted with briefs on real problems of the partner companies of the training course.

• an internship of at least three months at a company in the professional area of reference and/or through a coordinated research activity at a research institute of the University

 This course will provide the necessary skills to work in the fields of marketing and brand communication. Graduates can pursue careers as marketing managers, brand and product managers, CRM managers, responsible for online and offline sales networks of industrial and commercial enterprises, managers in digital marketing, or analysts in consulting firms. Keeping pace with market evolution, the program equips students with the tools to interpret current scenarios and develop a future-oriented vision focused on innovation.