Communication, Media Practice and Public Relations Swansea University

Overview

The MA in Communication, Media Practice & Public Relations at Swansea University is a postgraduate taught degree that blends media theory with practical skills in communication, media production, public relations and digital strategy. You’ll explore how media shapes public understanding, develop expertise in professional communication practice, and work on real-world projects that build professional-level portfolios. The course covers topics such as strategic communication, media analysis, PR campaigns, digital and social media practice, media ethics and audience engagement, preparing you for roles where clear and effective communication is essential.

Why Communication, Media Practice and Public Relations at Swansea?

Swansea University is recognised for its commitment to providing a research-led and practice-oriented education. The Communication, Media Practice and Public Relations programme stands out due to its close ties with industry, offering students valuable work experience opportunities. The faculty includes active researchers who integrate their findings into the curriculum, ensuring that students learn the latest trends and practices in the media landscape. This approach not only enriches the academic experience but also prepares students for real-world challenges in communications and public relations.

Tuition Fee Breakdown

- **International Students**: £19,300 per year - **UK Students**: £9,700 per year Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is structured to provide a comprehensive understanding of both theoretical and practical aspects of media and communications. Students will engage in various modules, including:

• Visual Communication and Media Design
• PR, Branding and Promotion
• Shortform Video and Podcast Production
• The Digital Revolution
• Breaking the News: Newswriting and Reporting
• Sports Communication - Journalism and Promotion
• The Digital Edge: Contemporary Issues and Trends
• Innovations in Journalism

The programme culminates in a major project or dissertation, allowing students to specialise in an area of their interest.

Careers with Communication, Media Practice and Public Relations

Graduates of this programme are well-equipped for various roles in the creative industries, including journalism, public relations, marketing, and broadcasting. Alumni have found success in diverse sectors, leveraging their skills in strategic communication, campaign development, and media production. The programme's emphasis on practical experience and industry engagement enhances employability, ensuring that graduates are prepared to meet the demands of the ever-evolving media landscape.