Innovation Management - Mastertrack Collaborative Innovation and Marketing Eindhoven University of Technology (TU/e)

Overview

The Innovation Management - Mastertrack Collaborative Innovation and Marketing degree offered by the Eindhoven University of Technology (TU/e)  is unique as no other master’s program in the Netherlands highlights the intersection between marketing and innovation so elaborately.

Key facts

• Managing and leveraging an ecosystem of stakeholders is a complex yet intriguing challenge. Customer needs, competitor offerings, business partner knowledge, supplier constraints, societal movements and governmental policies to operate more sustainably all influence the innovation process. 

• The Collaborative Innovation & Marketing track shows how companies can be more successful in creating and commercializing new products and services through active coordination of the value chain and supply chain.

Careers and opportunities

• Customer experience designer

• Customer insights specialist

• Customer research expert

• Innovation consultant

• Innovation analyst

• Strategic advisor

• Business developer

• Business analyst

• Marketing analyst

• Marketing manager/consultant

• Key account manager

• Sales manager

• Service manager

• Manager of an R&D department

• Project manager

• Strategic buyer

• Purchasing and supply chain manage