Economics and Business Administration - General Management and Analytics Copenhagen Business School (CBS)

Overview

While analytical models and data abound, the general manager typically does not face isolated problems similar to textbook examples. Instead, managers often face problematic situations consisting of many strongly interrelated issues across functional and organisational boundaries. Hence, an essential role for the general manager is to find ways of addressing such problematic situations by setting goals and engaging in value-creating problem-solving.

You will acquire competencies for decision-making and problem-solving by developing your financial and analytical capabilities and applying these to real-life situations. You will learn to use data to engage in decision-driven analytics to develop value-creating solutions in dialogue with stakeholders. While the starting point is general management, you will develop your analytical capabilities and learn how to apply your knowledge in various areas.

Business economics as a foundation for general management

The general manager has various roles, which involve making decisions on strategy, organisation, and business development and enabling the organisation to implement and execute its strategy. Knowing how to engage the right stakeholders and communicate is vital for general managers to make and implement sustainable decisions that are both financially viable and ethically sound.