Marketing and Brand Management in the Market of Commodities and Services Kazakh Agro-Technical Research University (KATRU)

Overview

Learning Outcomes

The Marketing and Brand Management in the Market of Commodities and Services program from Kazakh Agro-Technical Research University (KATRU) will help you:

• Apply the methodology and methods of pedagogical research in order
• to improve the quality of professional and educational activities, be able to conduct a conversation-dialogue in a foreign language in the field of specifics, use the rules of speech etiquette, make annotations, abstracts, scientific research in a foreign language.
• Solve problems and tasks, evaluate methods of scientific research of the market of goods and services, obtain new reliable facts based on observations, experiments, scientific analysis of empirical data, compile analytical reviews of accumulated information in world science and industrial activity, summarize the results obtained in the context of previously accumulated knowledge in science and draw conclusions and practical recommendations based on representative and original research results.
• Possess theoretical and practical competencies in the field of socio-psychological relations and manage the team tolerantly accepting ethnic, confessional and cultural differences.
• Analyze and forecast trends in the market of agricultural goods and services to create a marketing plan, in order to increase market share and promote products of domestic brands.
• Summarize, compile, analyze and interpret marketing, financial, statistical reports, working with information from various sources, including global and local information networks, and use the results of the analysis to make management decisions.