Marketing University of Ljubljana

Overview

Throughout the Marketing degree from University of Ljubljana you will acquire skills and knowledge for successful professional work in marketing and interdisciplinary teams, and you can effectively communicate with experts in other fields, including in the international environment. Especially if you take the opportunity to gain international experience in study exchange abroad.

Upon completing the study program, you will be trained in the analysis, synthesis and independent development of solutions to the complex-marketing problems encountered by companies, public institutions and non-governmental organizations during the digitalization of business and marketing processes. By using the latest research methods and procedures, you will develop critical judgment and easily apply marketing concepts in marketing practice.

With the help of basic knowledge gained from marketing studies, you will also develop the ability to self-learn, adapt to new technological and social conditions, and creative search for marketing solutions in them. Knowing innovative approaches and understanding modern digitally skilled users, you will be able to find market opportunities, recognize good business ideas, develop and market new brands, or upgrade existing ones. You will understand how to follow the highest ethical standards and social responsibility in your work.

You will also acquire the skills to manage employees, especially in the field of marketing and marketing communications, and for introducing marketing philosophy at all levels and in all business functions within the organization.

Career opportunities:

• marketing manager / marketing manager for local, regional and international markets
• customer care / digital marketing administrator / sales manager / export agent
• trademark manager / product manager
• marketing/sales analyst / researcher

Accreditation

The UL SEB achieved strong results at the Eduniversal 2022-2023 ranking:

• Master in Marketing: 3rd (EE)