Football Communications and Digital Marketing Global Institute of Sport

Overview

The  Football Communications and Digital Marketing  degree from Global Institute of Sport  leverages contemporary themes from marketing, such as digital marketing, public relations, fan engagement and multimedia journalism, to enable students to evaluate the relationships between these areas. Those with a particular interest and experience relating to the marketing and communications industry are particularly suitable for this programme.

No longer are fan bases constricted to the home country. International audiences are now a vital, and in some instances more important, base to tap into and engage with. Premier League football clubs are global brands within themselves, let alone their all-star cast of players. Social media videos and strong in-house story tellers help to promote the club and its merchandise.

Career opportunities:

The specificity of sport, with its high media coverage and numerous stakeholders, requires managers to have uniquely honed business skills and an in-depth knowledge of the football industry. The programme has been developed for those with aspirations towards senior positions within the core media and marketing departments of football and sports clubs and similar organisations. Graduates of the MSc Football Communications & Digital Marketing degree have gone on to work in roles for organisations such as:

• Academy Analyst and Video Recruitment Consultant - Brentford FC
• Marketing Assistant - EFL Trust
• Marketing Executive - MK Dons Football Club
• Partnerships Account Executive - Everton Football Club
• Press Officer - Legends Tour
• Senior Commercial Strategy Executive - Rangers Football Club
• Editor - Sprint eSport