Overview

The aim of this Creative Strategy and Strategic Planning course delivered by Sup de Pub is to train strategic planning experts capable of defining and managing brand strategy to enhance the competitiveness of companies. Through in-depth strategic thinking and the analysis of solid qualitative and quantitative data (field research, market studies, etc.), you will learn to identify trends and anticipate developments in order to design relevant brand positioning and communication concepts.

What are the key skills developed during this training?

Diagnose the brand and its communications

Defining the brand and its communication strategy

Implement the brand’s communication strategy

Measuring and optimising the performance of the brand’s communication strategy

Managing strategic planning in agencies

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Programme Structure

Courses include:

Strategy and campaign
Methodology and analysis
Strategic marketing
Brand identity
Brand diversification
Insight and users studies

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Key information

Duration

Full-time
- 24 months

Start dates & application deadlines

Starting 2026-09-01 00:00:00

Apply anytime.
Starting 2027-02-01 00:00:00

Apply anytime.

Language

English

Credits

120 ECTS

Delivered

On Campus

Campus Location

Bordeaux, France

Disciplines

Strategic Management View 23 other Masters in Strategic Management in France

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

You must hold a validated Bachelor’s degree (180 ECTS) or, for parallel admission to the 5th year, a Master’s degree (240 ECTS), a level 6 certification or equivalent, preferably in the fields of Communication, Advertising, or Marketing, and pass the selection tests of the institution (or equivalent for foreign candidates). The Executive program has specific prerequisites, taking into account professional experience.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

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Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Sup de Pub and/or in France, please visit Student Insurance Portal.

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

10850 EUR / year

≈ 10850 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

10850 EUR / year

≈ 10850 EUR / year

Additional Details

MSc1 work-study (24 months contract MSc1+2): 23 000€

MSc2 in initial: 11 350 €

MSc2 work-study:

11 850 €

Living costs

Bordeaux

France

750 - 1050 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Creative Strategy and Strategic Planning.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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About

Overview

What are the key skills developed during this training?

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Other requirements

General requirements

Student Insurance via Studyportals Partner

Make sure you meet all requirements

Tuition Fees

International Applies to you

EU/EEA Applies to you

Additional Details

Living costs

Bordeaux

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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