Overview
The Sales Management and Marketing program at ENEB Business School is designed to train students in leadership and business management skills, as well as to develop specific skills in the areas of sales, distribution, communication and strategic marketing.
Key Features
The curriculum of the Master in Sales Management and Marketing aims to provide students with the following knowledge and skills:
- To train students to become experts in commercial management and marketing.
- To develop students’ leadership and management skills so that they can lead sales and marketing teams effectively.
- To enable students to design and execute effective marketing strategies.
- To provide students with a thorough understanding of current business dynamics and market trends.
- To foster critical thinking and problem solving in students.
- To provide students with a network of valuable business contacts and internship opportunities.
Careers
- Marketing Director: responsible for the company’s marketing strategy and brand management.
- Commercial Director: responsible for the management and development of the company’s commercial strategy.
- Product Manager: responsible for the management and development of the company’s products and services.
- Digital Marketing Specialist: responsible for the management and development of the company’s online marketing strategy.
Programme Structure
Courses include:
- New role of the consumer
- The brand
- The ideal customer
- The customer journey
- Types of marketing
- Marketing strategy
- The key to marketing
- Market analysis
- Advanced marketing strategy
- Action plan
- Marketing channels
- Target price
Key information
Duration
- Part-time
- 9 months
Start dates & application deadlines
Start date: Chosen by the student.
Language
Credits
Delivered
Campus Location
- Barcelona, Spain
Disciplines
Marketing Retail Management View 15 other Masters in Marketing in SpainWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Hold a degree in any field (Bachelor’s, Architecture, Higher or Technical Engineering, Licentiate, Diploma, or equivalent).
- University students currently pursuing a degree or equivalent higher education studies.
- Professionals with career prospects in their current positions.
- If you do not meet any of the above conditions, please contact the school, and the admissions department will evaluate your specific case.
Tuition Fees
-
International Applies to you
Applies to youNon-residents7200 EUR / full≈ 7200 EUR / full -
EU/EEA Applies to you
Applies to youEU/EEA Nationals7200 EUR / full≈ 7200 EUR / full
Funding
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Scholarships Information
Below you will find Master's scholarship opportunities for Sales Management and Marketing.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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