Overview

On this Data and Marketing Analytics programme from University of Westminster , you’ll gain skills in interpreting real-time analytics, understanding consumer behaviour and optimising marketing strategies. You’ll be equipped with the essential tools for navigating the digital marketing landscape, blending marketing expertise with analytical skills.

As businesses evolve, our commitment to diversity, equity and sustainability ensures that you will contribute to a forward-thinking and socially responsible approach to data. This commitment perfectly aligns with the evolving needs of companies in today's global market.

Our blended delivery approach ensures an inclusive learning experience, with a mixture of face-to-face lectures and online resources accommodating your individual needs. The University of Westminster and its courses are located in London.

Career

Our Data and Marketing Analytics MSc will ensure you are highly employable by embedding career development skills in the curriculum. Graduates are well-equipped for diverse industries, including retail, e-commerce, advertising, technology and consulting.

Leveraging our global network of 3,000 employers, the University's Careers and Employability Service facilitates students in exploring and connecting with exciting career opportunities worldwide.

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Programme Structure

Courses include:

Artificial Intelligence for Marketing

Corporate Digital Responsibility

Data Visualisation and Storytelling

Managerial Data Analytics for Marketing

Marketing Research Insights

Marketing Technology and Tools

Strategy and Organisational Transformation

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Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-09-22 00:00:00
- Apply before 2026-08-25 00:00:00 , National
- Apply before 2026-07-01 00:00:00 , International
Starting 2027-01-19 00:00:00
- Apply before 2026-12-07 00:00:00 , National
- Apply before 2026-11-24 00:00:00 , International

Language

English

TOEFL^® IBT

88

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PTE Academic

59

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IELTS

6.5

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4.9/5 student rating

Credits

180 alternative credits

Delivered

On Campus

Campus Location

London, United Kingdom

Disciplines

Data Analytics View 240 other Masters in Data Analytics in United Kingdom

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Academic requirements

GPA

Lower Second Class

English requirements

TOEFL^® IBT

88

Schedule TOEFL®

PTE Academic

59

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

A minimum of a lower second class honours degree (2:2). Relevant degree disciplines include business studies, economics, geography, management, and operation research. However, students with qualifications in other disciplines, such as engineering, environmental sciences, the humanities and languages, are also encouraged to apply.

If your first language is not English, you should have an IELTS 6.5 overall, with a minimum of 6.0 in each component.

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

19500 GBP / year

≈ 19500 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

16700 GBP / year

≈ 16700 GBP / year

Living costs

London

United Kingdom

1137 - 2157 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Data and Marketing Analytics.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Career

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

London

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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