Overview

The Business Administration - Marketing course from Adelaide University will equip you with the latest industry-informed research. Learn about business growth, consumer behaviour and measuring success. You'll also hear from guest speakers and access alumni and industry mentorships.

Learn to create solutions, lead innovative teams and deliver exceptional results in the context of disruptive change and global uncertainty with Adelaide University’s MBA specialising in Marketing. In 1.5 years, you’ll have the skills and expertise to work in senior leadership across a range of industries, including marketing.

During your degree, you’ll study topics on accounting, ethics, leadership and cultural diversity. You’ll also complete specialised courses from your marketing major. Specialised courses will include topics on consumer behaviour, analytics and growth. As part of your studies, you will analyse real case studies and apply your learning to individual industry situations. Take these learnings back to your workplace or embark on your own business venture.

Your MBA specialising in Marketing will comprise of seven core courses (including a capstone), three specialisation courses and two electives.

Core courses include topics on finance, accounting, sustainability and leadership. You’ll also choose two elective courses from a varied list of approved topics and three specialised elective courses from your marketing major including ones in consumer behaviour, marketing analytics and growth.

Choose to complete the Australian Institute of Company Directors (AICD) Company Directors course as part of your MBA.

Career opportunities:

Progress your career with an MBA specialising in Marketing. You could oversee a network of global marketing staff, develop large-scale marketing plans or work on marketing budgets for international companies. Alternatively, you could launch your own marketing start-up.

Other opportunities could include:

Chief and executive leadership
Senior management roles in business, not-for-profits and government
Board directorship
Entrepreneurship.

Programme Structure

Courses include:

Metrics: Finance and Accounting
Leadership: Self and Others
Strategy
Sustainability, Risk and Governance
People
Value: Marketing

Key information

Duration

Full-time
- 18 months

Start dates & application deadlines

Starting 2026-08-03 00:00:00
- Apply before 2026-05-03 00:00:00 , International
Starting 2027-03-09 00:00:00
- Apply before 2026-12-09 00:00:00 , International
Starting 2027-06-06 00:00:00
- Apply before 2027-03-06 00:00:00 , International

Language

English

PTE Academic

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IELTS

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Credits

72 alternative credits

Delivered

On Campus

Campus Location

Gawler, Australia

Disciplines

Business Administration Marketing View 243 other Masters in Business Administration in Australia

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

CRICOS code: 115899G

To be eligible, an applicant must have achieved both of the following minimum entry requirements and demonstrate they fulfil any prerequisite and essential criteria for admission. In cases where there are more eligible applicants than available places, admission will be competitive with ranks based on the entry criteria.

Undergraduate or higher qualifications

A completed bachelor (AQF level 7) or bachelor honours (AQF level 8) degree or equivalent from a recognised higher education institution; AND

Professional experience

A minimum of 3 years of full-time (or equivalent) professional experience.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Adelaide University and/or in Australia, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

54900 AUD / year

≈ 54900 AUD / year
Domestic Applies to you

Applies to you

Citizens or residents

52000 AUD / year

≈ 52000 AUD / year

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Business Administration - Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Career opportunities:

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

Domestic Applies to you

Funding

Scholarships Information

Available Scholarships

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