Design and Branding Loughborough University

Overview

With competition fierce across sectors, organisations need effective branding to stand out and connect with audiences through unique experiences – and it all starts with strategic design.

On this MA Design and Branding , you’ll explore how organisations and businesses can use branding and design to innovate in ways that chime with real-world needs. Engage with themes of identity, strategic design, technology, aesthetics and management to gain a deep understanding of brand-driven innovation.

Develop an industry-ready mindset and skills

To make your mark in this dynamic field, you’ll need broad yet specialist knowledge and a can-do, problem-solving attitude. Nurture this while digging into areas like design thinking, design research methods, service design, digital media and sustainability. All while honing essential skills like reporting and pitching.

You’ll be part of a diverse and inclusive design-minded cohort, learning from leading academics and branding experts from global agencies like Ogilvy and Landor.

Collaboration is a key component of successful design, and you’ll have plenty of opportunity to practise teamwork on group tasks and projects. Being at the heart of London’s thriving design innovation community, you’ll be in the ideal place to build your network and seize career-enhancing opportunities.

Specialist know-how to open future doors

The conceptual and strategic level thinking, design innovation expertise and practical focus of this course will help you stand out in a highly competitive industry.

You’ll be a strong candidate for roles in branding, strategy, marketing and innovation, across business and non-profit organisations.

Why you should study this degree:

• Develop an awareness of the strategic role of design and branding within businesses, organisations and society as a whole.
• Enhance your design knowledge through theory and practice of design methodologies, working individually and in diverse teams.
• Gain collaborative skills through active learning and teamwork, analysing and evaluating problems and responding to challenges in real time.
• Become a critical thinker and an effective design strategist.
• Complete a design and branding dissertation that draws on design, branding and organisational theories to develop your analytical and research skills.