Executive Diploma of Advanced Studies in Marketing for Luxury Tourism Les Roches

Overview

Luxury tourism destinations do not become established by accident; they must be carefully nurtured and maintained, requiring specific skills in marketing and management.

Based in a premier European luxury destination – Marbella – you will learn these skills as they relate to the tourism and hospitality industry.

Key Facts

This  Executive Diploma of Advanced Studies in Marketing for Luxury Tourism programme from Les Roches   explores marketing as a strategic business function by explaining how companies analyze and use marketing information.  You’ll look at marketing components such as segmentation, targeting, positioning, designing, pricing, and promoting.

Marbella’s status as an international luxury resort puts numerous world renowned brands in our neighborhood.

Your field visits offer a careful-curated series of visits to several of these key industry players.

During these visits, you will meet and interact with senior marketers and management, giving you the opportunity to discover more about marketing in a real-world setting.

Throughout this immersive experience, you will connect what you learn in class to the strategic and operational realities you’ll encounter in your leadership career, while also growing your industry network.