Digital Business and AI Management Jönköping University

Overview

As digital ecosystems grow and AI becomes central to business strategy, organisations across industries need leaders who combine strategic thinking with technical insight and ethical responsibility. This  Digital Business and AI Management programme from  Jönköping University  equips you with the mindset and skills to drive digital change, foster innovation, and lead responsibly.

Offered as one of JIBS’ Master’s in Management (MiM) programmes - ranked by the Financial Times - it combines broad managerial training with specialised expertise in digital business and AI management. The programme welcomes students from diverse academic backgrounds - business, technology, and social sciences - as long as you hold at least 30 ECTS in business administration. This diversity enriches the learning environment, fosters collaboration, and prepares you for leadership in global, digital, and multicultural settings.

Your future career

Graduates are well prepared for careers in organisations ranging from global companies to innovative start-ups. Typical roles include digital transformation leader, AI strategy manager, business consultant in digital change, digital business developer, and project or innovation manager. With the rising demand for professionals who combine strategic thinking with digital and AI expertise, your skills will be highly sought after worldwide. The programme also provides an excellent foundation for those who wish to continue with doctoral studies.