Overview

This pioneering EU-Asia Digital Marketing and Business programme from ESSCA School of Management will offer you the knowledge and expertise to bridge digital transformations between Europe and China.

Why this programme?

Live, study and work in the heart of the world’s biggest luxury market.

Master the creative and managerial skills sought after by world leading global luxury companies.

A programme co-created by 2 pioneering institutions, that offers outstanding value.

Careers

Marketing and Communication Manager

Customer Experience Specialist

Strategic Transformation Project Manager

Buyer and Product Manager

Sales Manager

Event Coordinator

Social Media Manager

Public and Press Relations Manager

Programme Structure

Courses include:

Chinese Language

Digital Business Cases

Digital Business Development in China

Digital Business and Transformation in Europe

Digital Marketing in Europe

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-09-22 00:00:00
- Apply before 2026-06-30 00:00:00

Language

English

Credits

60 ECTS

Delivered

On Campus

Campus Location

Shanghai, China
Boulogne-Billancourt, France

Disciplines

Business Administration Digital Marketing Asian studies View 3 other Masters in Digital Marketing in China

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Admissions are open to candidates who either hold or are about to hold :

a 4-year Bachelor Degree with no expected work experience (equivalent to 240 ECTS credits)

a 3-year Bachelor Degree with a minimum 3 years of relevant professional experience (equivalent to 180 ECTS credits).

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at ESSCA School of Management and/or in your country of interest, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

18400 EUR / year

≈ 18400 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

18400 EUR / year

≈ 18400 EUR / year

Living costs

Shanghai

China

5481 - 10133 CNY / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Get up to 30% scholarships on ESSCA’s programmes. Join a top-ranked international business school, benefit from expert faculty, strong academic training, and a global network—your gateway to a successful career.A 15% tuition fee discount is available through the early bird offer, which is open to all international applicants. To benefit from this offer, applications must be submitted before 15 February.

This programme is taught in different countries. Which country are you interested in?

Country 1

China
France

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Work Permits

International students in China are generally not permitted to work while studying. Limited exceptions may apply with special approval from your university and authorities. Always confirm the current rules locally.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for EU-Asia Digital Marketing and Business.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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