International and Sustainable Business Strategy Technological University of the Shannon

Overview

The programme builds students’ strategic management skills through an examination of strategies and actions that create a successful international sustainable business that carefully manages environmental, social, cultural, and financial concerns.

Throughout the programme emphasis is placed on the process of developing international business strategies that champion the preservation of environmental resources while emphasising the management of internal human capital to support external communities and protect and nurture the beliefs and practices of those communities. Strategic emphasis is placed on increasing business profitability through the efficient and sustainable use of all financial and capital assets.

The International and Sustainable Business Strategy programme at  Technological University of the Shannon  is structured to maximise students’ practice-based learning and involves extensive student participation. To facilitate student activity, the programme employs a Problem Based Learning (PBL) philosophy whereby students are constantly challenged to apply learning and theory to real world businesses and situations and to devise appropriate solutions for both live and simulated business problems. The PBL approach provides a structure of investigation for students to follow to ensure effective outcomes. The aim of the programme is to prepare students for the demands of management positions in a global, rapidly changing, knowledge-based economy while offering benefits in terms of research to participating businesses.

Career Opportunities

Potential job opportunities include:

• Marketing Manager
• Marketing Account Executive
• Account Manager
• Researcher
• HR Advisor
• Digital Media Marketing Manager