Overview

This Digital Marketing and Analytics (Athlone) programme from Technological University of the Shannon is built on a multidisciplinary foundation, with a focus on data analytics, software implementation and marketing using new disruptive technologies and is set against the backdrop of the global nature of business in the 21st Century.

Learning outcomes

The programme not only provides graduates with a deep understanding and knowledge of digital marketing but equally importantly, also provides the professional digital marketing skills to operate effectively in the modern workplace. In doing so, this programme responds to the identified needs of industry by enhancing the supply of top-class PPC and advertising specialists. The programme covers these key principles through assessing the impact of digital technology on the business and marketing functions of organisations; integrating social media tools into a marketing communications strategy and effectively using different forms of technology and analytical capacity in the development of an online global presence.

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Programme Structure

Modules include:

Digital Marketing Strategy
Digital Marketing Analytics and Visualisation
Organic and Paid Search Strategy
Social Media Marketing, Digital Advertising and Artificial Intelligence
Social Media Law and Regulation
Digital Design and E-Commerce

Check out the full curriculum

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Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-09-15 00:00:00

Application deadline not specified.

Language

English

Duolingo English Test

120

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PTE Academic

58

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IELTS

6.5

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4.9/5 student rating

Credits

60 ECTS

Delivered

On Campus

Campus Location

Athlone, Ireland

Disciplines

Digital Marketing Data Analytics View 22 other Masters in Digital Marketing in Ireland

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Academic requirements

GPA

Lower Second Class

English requirements

Duolingo English Test

120

Take A Free Practice Test!

PTE Academic

58

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

A minimum 2.2 honours bachelor degree (Level 8) in a business discipline OR
1. A minimum 2.2 honours bachelor degree (Level 8) in a non-business discipline with considerable experience and/or ability, evidenced by an RPL portfolio of prior experience and learning OR
1. Equivalent qualifications. International students must evidence a proficiency in English language. A minimum IELTS 6.5 or equivalent internationally recognised English test result is required. An interview may form part of the selection process.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

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Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Technological University of the Shannon and/or in Ireland, please visit Student Insurance Portal.

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

14500 EUR / year

≈ 14500 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

7000 EUR / year

≈ 7000 EUR / year

Living costs

Athlone

Ireland

650 - 1000 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Digital Marketing and Analytics (Athlone).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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About

Overview

Learning outcomes

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Make sure you meet all requirements

Tuition Fees

International Applies to you

EU/EEA Applies to you

Living costs

Athlone

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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