Overview

Whether you aspire to lead marketing teams, launch innovative campaigns, or drive business growth through consumer insights, the BAU MBA in Marketing program provides you with the expertise and practical experience to excel. With a focus on real-world application, the BAU MBA in Marketing blends fundamental business principles with cutting-edge marketing strategies, digital transformation, and consumer psychology. Through case studies, industry collaborations, and hands-on projects, this program students gain the confidence to navigate global markets, develop data-driven marketing strategies, and lead in competitive environments.

The minimum period required to complete the program is two academic years. A total of 39 credit hours must be earned for graduation. Candidates holding a non-business bachelor’s degree are required to pass three foundation courses—Principles of Management, Principles of Accounting, and Principles of Economics—before enrolling in the core and elective courses of the program. Beirut Arab University offers this degree in Marketing and Brand Management.

Objectives

Develop expertise in marketing theories and practices through gaining a comprehensive understanding of both foundational and contemporary marketing theories, which enables students to apply this knowledge to complex marketing challenges.

Cultivate advanced research skills by acquiring proficiency in qualitative and quantitative research methodologies, preparing students to design and execute rigorous studies that contribute to the marketing discipline.

Foster academic scholarship by engaging students in scholarly activities that encourage the dissemination of research findings through publications in top-tier academic journals and presentations at leading conferences.

Prepare for academic leadership by developing students' pedagogical skills that are necessary for effective teaching and mentorship.

Encourage interdisciplinary collaboration by promoting a collaborative research environment that integrates insights from related fields such as psychology, economics, and sociology to enrich marketing scholarship.

Programme Structure

Courses include:

Financial Accounting
Organizations & Human Capital
Finance
Micro for the Global Economy
Marketing
Business Methods and Research Skills
Managerial Accounting

Operations Management

Key information

Duration

Full-time
- 24 months

Start dates & application deadlines

Starting 2027-01-19 00:00:00
- Apply before 2026-12-05 00:00:00

Language

English

IELTS

5.5

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Credits

39 alternative credits

Delivered

On Campus

Campus Location

Beirut, Lebanon

Disciplines

Marketing Management Studies View 3 other Masters in Marketing in Lebanon

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Academic requirements

GPA

3

English requirements

IELTS

5.5

Prepare for Your English Test

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AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

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98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Application form
The Lebanese High School Certificate or its equivalent
A Bachelor's degree from a university recognized by BAU with a minimum CGPA of “3.00” for the credit-hour system and its equivalent (80%) for the grading system (with a certificate equivalency from the Lebanese Ministry of Education and Higher Education). Note: The Faculty of Business Administration reviews the admission files of candidates holding bachelor’s degrees from universities that follow a grading system different from that of BAU, in accordance with the criteria set by the Lebanese Ministry of Education and Higher Education.
The Bachelor's official university transcripts
Evidence of English proficiency (BAU English Exam 60%, TOEFL 520 or IELTS 5.5)

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

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Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Beirut Arab University and/or in Lebanon, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

3802 USD / year

≈ 3802 USD / year
Domestic Applies to you

Applies to you

Citizens or residents

3802 USD / year

≈ 3802 USD / year

Living costs

Beirut

Lebanon

750 - 1600 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing and Brand Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Objectives

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

Beirut

Funding

Scholarships Information

Available Scholarships

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