Overview
To thrive in a changing industry, you will need to develop new skills and new ways of thinking. The Graduate Diploma of Public Relations from Deakin University prepares you for the changing demands of employers and clients by combining traditional skills, such as writing, collaboration and project and campaign planning, with training in fundamental areas of public relations, such as crisis communications, digital communication and social media. Professionally accredited and designed in close consultation with industry, the course reflects current practice trends while setting you up for sustained career growth in an evolving landscape.
From strategy development and public relations writing to reputation and issues management, you will develop the practical skills to tackle the diverse challenges of the role. Through authentic, real-world assessment tasks like developing public relations campaigns, you will enhance your ability to influence behaviours, beliefs and attitudes through strategic communications across a broad range of channels.
Career
This course is designed to equip graduates with the knowledge, skills and understanding to obtain challenging positions in the expanding field of public relations.
Promising career opportunities exist for public relations professionals in industry and commerce, government, community and education institutions, hospitals, health and welfare organisations, special interest groups, cultural organisations consumer affairs and public relations consultancies.
Programme Structure
Courses include:
- Public Relations Campaigns
- Public Relations Writing and Tactics
- Marketing Communication
- Public Relations Theory and Practice
- Reputation Management: Crisis, Risk and Responsibility
- Public Relations, Activism and Social Change
- Public Affairs and Opinion Formation
- Advertising Theory and Practice
Key information
Duration
- Full-time
- 12 months
Start dates & application deadlines
- Starting
- Apply before , National
-
Language
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Credits
Delivered
Campus Location
- Melbourne, Australia
Disciplines
Public Relations View 6 other Masters in Public Relations in AustraliaWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
Prepare for Your English Test
AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
Admission Requirements Specific Entry will be based on performance in:
- a Bachelor Degree in any discipline OR
- a Graduate Certificate in any discipline OR
- at least two years of relevant work experience (or part-time equivalent)
Student Insurance via Studyportals Partner
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.
Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Deakin University and/or in Australia, please visit Student Insurance Portal.
Tuition Fees
-
International Applies to you
Applies to youNon-residents38800 AUD / year≈ 38800 AUD / year -
Domestic Applies to you
Applies to youCitizens or residents26200 AUD / year≈ 26200 AUD / year
Living costs
Melbourne
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.
Scholarships Information
Below you will find Master's scholarship opportunities for Public Relations.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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