Marketing Keele University

Overview

Throughout the Marketing degree from Keele University you’ll gain expertise in core marketing themes such as brand strategy, consumer analytics and digital marketing, and enhance your practical experience through opportunities to work hands-on with an organisation and work placements.

Whether you’re working as a brand manager, market research analyst or digital marketing strategist you’ll need excellent marketing know-how to navigate the diverse challenges and exciting opportunities that come your way. 

We’ve designed the Marketing MSc to balance the study of marketing’s fundamental topics and their practical application provide you with expertise that can open doors to diverse career opportunities, such as creative director, brand manager, or content creator. 

You’ll analyse consumer behaviour, encompassing the psychological, social and ethical factors that shape consumer decisions. The multifaceted area of brand management is examined, gaining practical skills in applying brand concepts and reflecting on ethical and sustainability considerations. To develop your innovative thinking and practical marketing skills you’ll explore the critical role of creativity in producing distinctive and impactful marketing strategies targeted at diverse audiences. You’ll also gain essential skills to manage the complexities of marketing internationally, from global market segmentation and positioning to competitive strategies with a focus on what the ethical and cultural influences may be.  

Central to this programme is a strong focus on advancing your professional development and providing practical industry engagement opportunities, strategically enhancing your employability. You’ll connect with experienced professionals, gain insights into the latest trends in your chosen field and have the opportunity to work directly with an organisation to develop solutions for a current business issue, gaining valuable real-world skills.

Career opportunities:

This Marketing MSc will provide you with strong transferable skills and advanced knowledge in contemporary marketing from brand strategy, consumer analytics and digital marketing. As a marketing graduate you have the potential to work for bespoke marketing and creative agencies or with a wide range of organisations in the private, public and third sector. You’ll also be in a position to undertake further studies at MPhil or PhD level. 

Previous graduates have gone on to secure positions in range of industries, including digital marketing agencies, media, retail and financial services. 

Jobs that a graduate of this programme could progress on to include: 

• Advertising Manager  

• Brand Manager  

• Content Designer  

• Creative Director  

• Data and Analytics Manager  

• Market Analyst/Researcher  

• Marketing Manager/Consultant  

• Social Media Manager