Strategic Marketing Cranfield University

Overview

The Strategic Marketing MSc at Cranfield University is a distinguished programme that prepares students for a successful career in marketing and leadership. Recognised as 5th in the UK and 29th in Europe according to the FT European Business School Rankings 2025, this course offers a comprehensive curriculum tailored to meet the needs of modern marketing professionals. The programme is designed for both recent graduates and experienced marketing professionals seeking to enhance their knowledge and skills. With a focus on interactive teaching led by a faculty of industry experts, students gain insights into contemporary marketing practices and theories.

One of the standout features of the MSc in Strategic Marketing is the flexibility it offers students in choosing their individual project. Participants can select from three pathways: a traditional academic project, a company-sponsored project, or an internship-based project. This flexibility allows students to align their academic work with their career aspirations, making the programme highly relevant and personalised.

Why Strategic Marketing at Cranfield University?

The Strategic Marketing MSc is backed by a faculty renowned for their expertise and industry experience. The course is designed in collaboration with senior marketing practitioners, ensuring that the curriculum remains current and applicable to real-world scenarios. Students benefit from masterclasses with industry leaders, gaining insights into innovative marketing techniques and strategies. Additionally, the programme's accreditation by the Chartered Institute of Marketing (CIM) allows students to pursue professional qualifications alongside their degree, further enhancing their career prospects.

Tuition Fee Breakdown

The tuition fees for the Strategic Marketing MSc are as follows:

• National Students: £15,500 per year
• International Students: £29,650 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The course includes a variety of modules designed to cover the breadth of strategic marketing:

• Strategic Marketing for Sustainable Organisations
• Consumer Behaviour in a Global Context
• Accounting and Finance for Strategic Marketing
• Sales and Revenue Management
• Customer Relationship Management and Customer Experience
• Retail and Omnichannel Management
• Managing Brands
• Marketing Communication
• Research Methods for Business Impact
• Digital Marketing
• Big Data, Insight and Analytics
• Marketing Consulting Project
• Individual Project

These modules are designed to provide students with the necessary skills and knowledge to excel in various marketing roles across industries.

Careers with Strategic Marketing

Graduates of the Strategic Marketing MSc have secured positions in prominent companies such as British Gas, Proctor & Gamble, Amazon, and Coca-Cola. Roles include Customer Insight Consultant, Marketing Manager, and Associate Consultant, showcasing the programme's effectiveness in preparing students for diverse career paths in marketing.