Sport Management and Marketing Birkbeck, University of London

Overview

The MSc Sport Management and Marketing at Birkbeck, University of London combines core sport management principles with specialist knowledge in marketing within the sports industry. The programme explores topics such as sport branding, fan engagement, sponsorship, and digital marketing strategies while examining the commercial and organisational aspects of sport. Through research-led teaching and practical case studies, students develop the strategic and analytical skills needed to manage and promote sport organisations, events, and brands in a competitive global market.

Why Sport Management and Marketing at Birkbeck, University of London?

Birkbeck’s MSc in Sport Management and Marketing stands out due to its long-standing reputation, having been established for over 25 years. The programme is designed to provide students with the most current knowledge and skills relevant to the sports sector, ensuring graduates are well-prepared for the demands of the industry. The university's central London location offers unique access to numerous cultural and professional opportunities, including partnerships with leading sports organisations and industry experts, enhancing the learning experience. Students benefit from networking opportunities with alumni who have excelled in various roles within the sports domain, further solidifying Birkbeck's commitment to student success.

Tuition Fee Breakdown

The tuition fees for the MSc in Sport Management and Marketing are as follows:

• Full-time international students: £24,390 per year
• Part-time international students: £12,195 per year
• Full-time home students: £15,600 per year
• Part-time home students: £7,800 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The course structure consists of eight compulsory modules and a dissertation, totalling 180 credits. The modules include:

• Advertising and Promotion
• Marketing Analytics
• Relationship Marketing
• Research Methods in Management (Postgraduate)
• Sport and Society
• Sport Economics and the Design of Competitions
• Sport Governance
• Sport Marketing

The programme culminates in a 12,000-word dissertation focusing on a topic of your choice within the sports marketing field.

Industry Demand

The skills acquired through this MSc programme are highly sought after in various sectors, including sports management, marketing, and consultancy. Graduates are equipped to meet the evolving challenges of the sports industry, making them valuable assets to potential employers.

Careers with Sport Management and Marketing

Upon completing the MSc, graduates can pursue diverse career paths in sports management and marketing. Alumni have successfully secured positions at prestigious organisations such as Arsenal Football Club, Deloitte, FIFA, and Sky Sports. Roles may include manager, consultant, analyst, and policy adviser, among others. The programme prepares students for leadership positions, ensuring they possess the analytical and communication skills necessary to excel in the competitive sports landscape.