Social Media Communications Dublin City University

Overview

The MA in Social Media Communications   from Dublin City University examines the complex impact of social media and the internet on multiple aspects of social and political life.

Key Facts

Digital media and networked technologies have transformed the ways we share and distribute information, understand the past, participate in politics and interact with each other. 

These questions are vital as digital media have become more central to communication and information ecosystems, as well as our everyday existence.

The digital world has changed the terms of engagement in areas as diverse as business, politics and culture: while it can act as a force for good in democratising participation, cultural production, and sharing, it can also be exploitative, introducing new forms of control and surveillance. 

This programme is designed for individuals seeking a thoughtful and critical understanding of social media, along with the skills to analyse and strategically harness them. The main focus of this course is to help students acquire a social science-based understanding and tools for analysing how social media platforms have developed, the power they wield, and how they operate and are governed in our globally networked society.

The MA in Social Media Communications addresses the way in which social media and connected technologies pervade all aspects of our personal lives, habits and identities, the way in which we relate to and coexist with other people, and the way in which we work and do business. It also reflects on the power hierarchies and tensions that result from the ongoing engagement with these networks by politicians, journalists, platform owners and the public.

The programme combines theory and reflection with practical skills and policy insights. It provides you with a wide skill set of cutting-edge digital tools, policy instruments, and qualitative research methods that enable you to pursue a career in digital social research, digital policy-making and governance, or a variety of digital media industries.