Business Administration Radboud University

Overview

Within the Master's Business Administration , you have a choice between seven Master's specialisations.

• Innovation and Entrepreneurship

You will come to understand how and why organisations innovate and what challenges entrepreneurs face when starting their business in a changing environment.

• International Business

This specialisation of Business Administration will provide you with the tools and insights required to understand the complex and dynamic environments in which multinationals operate, by combining insights from economics and business administration.

• Marketing

Marketing is more than just selling products or services; it is about creating value with customers and other stakeholders. Learn to build and manage customer relationships and how these will help you in key marketing activities such as branding.

• Organisation Design and Change Management

How can you design and change organisations to deliver societally responsible and economically valuable contributions? Learn to successfully mobilise action in organisations to address contemporary societal challenges.

• Digital Management

Do you want to play a key role in responsible digital transformation in and by organisations? Learn about (big) data, infrastructure and AI, as well as developing your critical thinking and skills about the implications of using digital technology.

• Strategic Human Resources Leadership

Do you want to analyse issues both involving people and the organisation? And do you want to think about them at the strategic level within an organisation? Learn how to optimise organisational, team, AND individual performance, and employee well-being.

• Strategic Management

Come to understand strategic management processes in relation to the dynamic and complex environment organisations are confronted with. Learn to deal with various stakeholder groups, to define, evaluate and optimise an organisation's strategy.

Pre-Master's Business Administration

When your educational background does not grant you direct admission to the Master's programme in Business Administration, you can enrol in a pre-Master's programme. Finishing one of these programmes grants direct access to the Master’s programme.