Overview

This intensive Master in Marketing from HEC Paris will provide you with the strategic mindset and knowhow to maneuver and master today’s rapidly changing world of marketing, and enable you to join the next generation of leaders guiding brands through the domain’s transition.

The changes to marketing are two-fold: consumers are demanding more from brands, seeking out ethical practices and authenticity. At the same time, high-tech marketing tools and AI are evolving to radically transform the industry and master marketing data.

The way forward – brought to life in this program – is to rebuild the model, shifting from traditional product promotion to complete ownership, from design to distribution. This allows for a “walk the talk” approach – backing up communication around sustainability, for example, with action – all the while keeping marketers indispensable in the face of technology. How? By transforming students into datadriven, entrepreneurially minded 360° product strategists.

Top Recruting Companies

Brainsonic

Burberry

Capgemini Consulting

Danone

Dropbox

Ebay

Google

Henkel

L'Oréal

LVMH

Programme Structure

Courses included

Design thinking and product development
Strategic Marketing Management
Strategic Brand Management
Data analytics for marketing

Digital marketing

Sustainable marketing

Pricing strategy

B2B marketing

Consumer neuroscience, AI and ethics
Data science and AI for marketers

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2027-09-01 00:00:00
- Apply before 2027-04-09 00:00:00

Language

English

TOEFL^® IBT

100

Schedule TOEFL®

Credits

120 ECTS

Delivered

On Campus

Campus Location

Jouy-en-Josas, France

Disciplines

Marketing View 60 other Masters in Marketing in France

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Academic requirements

GPA

Required

GRE^®

Required

GMAT

Required

English requirements

TOEFL^® IBT

100

Schedule TOEFL®

Other requirements

General requirements

The selection is a 2 phase process:

A first selection is made based on the evaluation of your application and supporting documents.

The pre-selected candidates will then be invited for a face-to-face or Skype interview.

Supporting documents to be up-loaded before the application deadline:

Degree certificate(s) or current enrollment certificate

All official academic transcripts obtained in a higher education institution (exchange programs included) with official GPA

Résumé (CV)

GMAT or GRE or TAGE MAGE official test score report

English language proficiency test score report (TOEFL or TOEIC or IELTS or Cambridge)

2 completed online reference forms (at least one should be filled out by a professor)

Passport-style photo
Non-refundable application fee of €125

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at HEC Paris and/or in France, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

35500 EUR / year

≈ 35500 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

35500 EUR / year

≈ 35500 EUR / year

Living costs

Jouy-en-Josas

France

640 - 950 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Top Recruting Companies

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

EU/EEA Applies to you

Living costs

Jouy-en-Josas

Funding

Scholarships Information

Available Scholarships

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