Fashion Media and Communication University of the Arts London (UAL)

Overview

MA Fashion Media and Communication is a ground-breaking practice-based course that challenges the sector and seeks to develop agile, innovative, creative leaders for emerging and future roles in industry.   

By embracing fashion as a technology of worldbuilding this dynamic course is radically transdisciplinary in its approach to the creating and learning process. Here, existing disciplinary boundaries such as visual communication, creative direction, experience design gaming, strategy and futuring are traversed and different areas of practice come together to form emergent disciplines and build new models of making that are native to the project at hand and the present now in which they arise. 

As we transition to an age of digital primacy, where fashion brands now operate as media platforms, fashion media & communication has emerged as one of the leading cultural forces of our times. Positioning itself at the intersection of this new paradigm, the course is actively future-focused and is aimed at those who want to push boundaries and disrupt existing approaches to fashion media and communication. Through design thinking, co-creation prototyping and entrepreneurship you will craft innovative and agile creative practices equipped and able to intervene in the challenges of our times to facilitate meaningful change.   

You will explore the opportunities offered by emerging and advanced technologies for the envisioning, planning and design of extended reality environments and experiences. This includes investigating AI, gaming and platform systems, hybridised fashion experiences, community building and curatorial interventions, as well as strategic and speculative initiatives.

MA Fashion Media and Communication equips you with the skills, methods and professional confidence to push boundaries and innovate approaches to creative practice.  In addition to developing the creative, technical and soft skills, you will strengthen your critical capacities through practice. You will learn contemporary organisational and workflow methods such as project management, system logistics and social engagement. 

The course comprises three sequential stages – Explore, Situate, integrate – and a series of distinct practice-based units that blend individual and group work through a combination of rapid ‘sprint’ briefs and in-depth investigations. You will engage with diverse theoretical frameworks and methodological approaches that inform and enrich experiential design thinking and practice. Through a range of methods and approaches, the course is designed to guide you towards an individual critical position, informing your future transdisciplinary design practice. 

On graduation you will work in emerging fields such as experiential design, creative direction, UI/UX, gaming, AI (product design, software architecture and visualisation), organisation design, design research and innovation, design insight, strategy and futurology. 

What to expect 

• Develop a multi-disciplinary skillset: Graduate as a versatile creative leader and prepare for roles in emerging fields such as experiential design, creative direction, UI/UX, gaming, AI (product design, software architecture and visualisation), organisation design, design research and innovation, design insight, strategy and futurology. 
• A curriculum underpinned by research: Working with LCF’s pioneering research centres and creative labs engage with an expansive range of media, methods and contexts. 
• In-demand skills and knowledge: Through a transdisciplinary approach, develop technical, creative and critical skills to keep up with the technological, social, and climate changes present in today’s rapidly evolving fashion industry.  
• A truly diverse learning environment: Expand your intercultural understanding and collaborate with peers from all over the world. 
• Exposure to industry: Work with industry partners on live and research-oriented projects in the rapidly expanding field of fashion media and communication design.