Overview

This Digital Marketing MSc course offered by the University of Southampton is ideal if you’re a business, economics, management or marketing graduate and want to specialise in the digital marketing field. It’s also a great opportunity if you have professional experience and want to expand your knowledge to benefit your career.

MSc Digital Marketing is created and taught by industry experts and informed by our Business School and the Web Science Institute (centre for web research).

This is a hands-on digital marketing course, including a real business marketing project and simulated consultancy exercise. You’ll learn concepts, discuss trends and analyse techniques in an interactive environment.

The course covers topics such as:

emerging digital communication techniques

web analytics and insights into user behaviour

impact of online and multi-channel retailing

technology underpinning digital marketing

advertising, public relations (PR) and sponsorship

project design and management

Career Opportunities

This degree will allow you to develop and evidence subject-specific and targeted employability skills. This includes the required skill set for a range of future careers, further study, or starting your own business.

The skills you can expect to focus on and gain from this course include:

Research

Critical thinking

Commercial awareness

Self-management

Confidence

Leadership

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Programme Structure

Courses include:

Building Customer Insight

Contemporary Marketing Practice: Ethics, Innovation, and Social Responsibility

Data Analytics

Digital Marketing Strategy

Integrated Marketing Communication Design

Check out the full curriculum

Visit programme website

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-09-22 00:00:00
- Apply before 2026-08-19 00:00:00 , International
- Apply before 2026-09-02 00:00:00 , National

Language

English

Duolingo English Test

120

Take A Free Practice Test!

TOEFL^® IBT

92

Schedule TOEFL®

PTE Academic

67

Schedule a PTE test!

IELTS

6.5

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4.9/5 student rating

Credits

180 alternative credits

Delivered

On Campus

Campus Location

Southampton, United Kingdom

Disciplines

Digital Marketing View 212 other Masters in Digital Marketing in United Kingdom

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Academic requirements

GPA

Upper Second Class

English requirements

Duolingo English Test

120

Take A Free Practice Test!

TOEFL^® IBT

92

Schedule TOEFL®

PTE Academic

67

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

You’ll need a 2:1 degree in a business, economics, management or marketing related subject.

We do not accept the following subjects:

Language Studies – degrees that focus on learning a language or how to translate, such as 'Business English', 'Applied English', or 'Translation', are not acceptable. However, this restriction does not apply to ‘English’ and ‘English literature’ degrees of the kind taught in the UK.
Art/Design/Vocational Studies – degrees that focus on learning a particular form of art, craft or vocation. These include degrees in art, graphic design, photography, television broadcasting, script writing, or performance/dance.

Make sure you meet all requirements

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

32500 GBP / year

≈ 32500 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

16700 GBP / year

≈ 16700 GBP / year

Living costs

Southampton

United Kingdom

697 - 1093 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Check for any work restrictions

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In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Digital Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Career Opportunities

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

Southampton

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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