Marketing University of Bedfordshire

Overview

The MSc Marketing course at the University of Bedfordshire is tailored to equip students with the essential skills and knowledge required to thrive in the modern marketing environment. This programme not only focuses on traditional marketing principles but also integrates contemporary practices, ensuring that graduates are well-prepared for the challenges of the 21st century. The curriculum is designed to be both strategic and global in perspective, allowing students to navigate the complexities of marketing in a rapidly changing digital world.

Why Marketing at University of Bedfordshire?

The University of Bedfordshire is renowned for its strong emphasis on employability and industry engagement. The Marketing MSc is taught by experienced faculty members who bring a wealth of industry knowledge to the classroom. The university's business and management courses are ranked in the top 10 for teaching quality, skills development, and community engagement, as per the Postgraduate Taught Experience Survey 2025. Students benefit from state-of-the-art facilities, including a business analytics suite and immersive marketing simulation software, which enhances their learning experience.

Tuition Fee Breakdown

The tuition fees for the MSc Marketing programme for the academic year 2025/26 are as follows:

• Domestic students: £10,000 per year
• International students: £16,900 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The syllabus for the MSc Marketing programme includes a variety of modules designed to provide a comprehensive understanding of marketing. Key areas of study encompass:

• Brand Management
• Marketing in the Digital Era
• Consumer Behaviour
• Marketing Strategy
• Capstone Project

Each module is structured to facilitate both theoretical understanding and practical application, enabling students to engage with real-world marketing challenges.

Careers with Marketing

Upon completing the MSc Marketing, graduates are well-equipped to pursue a variety of career paths across different sectors. They may find opportunities in brand management, advertising, sales, account management, media buying, marketing research, and public relations. The skills acquired during the course also prepare students for further academic pursuits, such as MPhil or PhD studies. Alumni have successfully secured positions in leading organisations and have established their own agencies, showcasing the versatility and demand for marketing professionals in today’s job market.