Overview

On the Master of Commerce with a Specialisation in Marketing at Macquarie University you’ll learn how to identify forecast opportunities and threats in domestic and international industries. You’ll develop and implement marketing strategies, tactics and plans by considering new approaches and techniques. And you’ll gain a deeper understanding of how these strategies impact organisations.

Marketing is essential to the success of almost every business. Marketing is the science and art of exploring, creating and delivering value to satisfy the needs of a target market. Marketers seek to reach target audiences and communicate the benefits of a product or service with the primary purpose of acquiring, retaining and expanding customers.

Key features

Advance your knowledge of key areas of marketing

Acquire advanced knowledge of consumer behaviour, marketing theory, marketing research, marketing strategy and strategic branding.

Undertake a specialisation taught by marketing experts

Learn from internationally recognised lecturers who have solid industry experience and base their teaching on the latest research.

Develop advanced and integrated theoretical knowledge

Learn how to apply creative and innovative strategies to evaluate, manage and resolve complex marketing challenges.

Augment your classroom learning with independent research

Undertake research projects that allow you to apply what you’ve learned in the classroom to real-world marketing issues.

Careers and opportunities

Advertising manager

Advertising or marketing communications specialist

Brand manager

Consumer insights specialist

Content specialist

Digital marketing specialist

Integrated marketing communication specialist

Market analyst

Market or social researcher

Marketing consultant

Marketing manager

Marketing strategist

Marketing supply chain specialist

Media account executive

Product manager

Public relations manager

Web content producer

Programme Structure

Courses include:

Applied Marketing Research

Applied Marketing Strategy

Strategic Branding

Advanced Consumer Behaviour

Key information

Duration

Full-time
- 24 months

Start dates & application deadlines

Starting 2026-07-27 00:00:00
- Apply before 2026-07-06 00:00:00
Starting 2027-02-23 00:00:00
- Apply before 2027-02-08 00:00:00

Language

English

Duolingo English Test

125

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TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

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4.9/5 student rating

Credits

160 alternative credits

Delivered

On Campus

Campus Location

Sydney, Australia

Disciplines

Marketing Commerce View 30 other Masters in Commerce in Australia

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

125

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

CRICOS CODE: 083782M

2 years

AQF level 7 bachelor qualification or recognised equivalent

1.5 years

AQF level 7 bachelor qualification or recognised equivalent with a WAM of 65 or higher, or a minimum WAM of 60 together with a GMAT score of 600 or higher

1 year

AQF level 8 bachelor honours or graduate diploma qualification in a related field or recognised equivalent, or

Meet two of the following three criteria:

AQF level 7 bachelor qualification in a related field or recognised equivalent

Two years relevant approved work experience, professional certification or other recognised prior learning

AQF level 7 bachelor qualification or recognised equivalent with a WAM of 65 or higher, or a minimum WAM of 60 together with a GMAT score of 600 or higher

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Macquarie University and/or in Australia, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

46900 AUD / year

≈ 46900 AUD / year
Domestic Applies to you

Applies to you

Citizens or residents

36400 AUD / year

≈ 36400 AUD / year

Additional Details

National students:

Domestic Commonwealth supported place also offered

Living costs

Sydney

Australia

1882 - 3547 AUD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Macquarie has one of the most generous international scholarship programs in Australia.

This includes a wide variety of long and short term opportunities for international students. The range of scholarships available can depend on the country you are from, with other eligibility factors including your field of study and academic or sporting achievements.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Commerce with a Specialisation in Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Key features

Careers and opportunities

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

Domestic Applies to you

Additional Details

Living costs

Sydney

Funding

Scholarships Information

Available Scholarships

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