Digital Marketing University of Salford

Overview

The MSc Digital Marketing at the University of Salford focuses on how organisations use digital platforms, data, and technology to promote brands and engage audiences. The programme explores topics such as digital strategy, social media marketing, online consumer behaviour, and analytics. Through practical projects and industry-focused learning, students develop the skills needed to design and implement effective digital marketing campaigns in a rapidly evolving online business environment.

Why Digital Marketing at the University of Salford?

The University of Salford is strategically located in Greater Manchester, a hub for business, finance, and digital innovation. The Salford Business School is renowned for its strong industry connections and cutting-edge learning approaches, ensuring that students are well-prepared to lead in the fast-evolving business environment. The programme is designed to foster a community of learners who are not only academically proficient but also socially responsible marketers.

Tuition Fee Breakdown

- Domestic Fee: £8,550 per year - International Fee: £16,560 per year Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The MSc Digital Marketing comprises 180 credits, integrating core and elective modules. Core modules include:

• Digital Marketing Strategy & Globalisation
• The Digital Customer
• User & Customer Experience
• Campaign Management
• Content Creation Marketing
• Web Analytics & Data-Driven Marketing
• Search & Social Media Marketing
• Research Methods for Managers

Students will also select one elective module from options such as:

• Work Placement
• Business Consultancy Project
• Entrepreneurial Development Project
• Business Internship
• Business Dissertation

This diverse structure allows students to gain practical experience and theoretical knowledge, preparing them for various roles in the marketing sector.

Industry Demand

The programme is tailored to meet the demands of the ever-evolving digital marketing landscape. Graduates will be equipped with skills that are highly sought after in various industries, ensuring they remain competitive in the job market.

Guaranteed Work Experience

The programme offers opportunities for real-world experience through consultancy or work-based projects, enhancing students' employability and practical skills.

Careers with Digital Marketing

Graduates of the MSc Digital Marketing can pursue a variety of roles, including:

• Digital Marketing Manager
• Social Media Manager
• SEO Specialist
• Market Researcher
• Creative Director

Alumni have successfully secured positions in diverse sectors, including brand management and marketing communications, showcasing the programme's effectiveness in preparing students for their future careers.