Digital Marketing Management Staffordshire University

Overview

The Digital Marketing Management program offered by Staffordshire University will offer you the opportunity to keep up-to-date with the capabilities of modern internet banners, paid ads, SEO techniques and digital analytics, also, you’ll cover the rising importance of social media campaigning within organisations.

Climb the career ladder in the field of digital marketing, the fastest growing industry of the 21st century. With Staffordshire University, you will deal with modern world issues and the solutions offered up by contemporary digital marketing strategies. Through expert guidance, you will gain both technical and critical evaluation skills, and the ability to apply contemporary digital techniques using new and emerging software.

The flexible nature of this course will allow you the opportunity to explore specific aspects of digital marketing. In your first semester you will study four modules based around an advanced knowledge of the foundations of digital marketing: Scanning the Digital Environment, Strategic Marketing Communications and Media Management, Global Digital Consumer Behaviour and Experience, and Management Control and Internal Audit.

After this you will tackle the content side of digital marketing and be given the knowledge to create a global digital marketing strategy. This will be taught in two modules: Content Curation and Development, and Global Strategic Digital Marketing Management.  

There's more, you'll end your course with the Co-creation with Brand Communities and Masters Work Based Project modules. The project module will provide you with the opportunity to focus on an live issue that is relevant to your workplace or placement. 

Careers

After completing the Digital Marketing Management MSc you will be equipped to take on a variety of marketing management and leadership positions including:

• Digital Marketing Manager

• Senior Marketing Executive

• Campaign Manager

• SEO Executive

• PPC Executive

• Social Media Manager

• Brand Manager