Overview

The course provides a comprehensive and in-depth understanding of artificial intelligence technologies, their practical applications, and their strategic impact on marketing decision-making, customer engagement, and business performance.

Key facts

You will explore how AI-driven tools and techniques such as machine learning, predictive analytics, marketing automation, recommendation systems, chatbots, and customer data platforms are transforming marketing practice across a wide range of sectors. Through a combination of theoretical insight, hands-on practical learning, and real-world case studies, you will develop the ability to design, implement, and evaluate intelligent marketing strategies that enhance customer journeys, optimise campaign performance, and generate measurable business value.A strong emphasis is placed on ethical and responsible AI, ensuring you critically examine key issues such as data privacy, algorithmic bias, transparency, governance, and sustainability. This enables you to develop socially responsible marketing strategies that align with legal, regulatory, and societal expectations, while supporting long-term organisational success.The programme adopts an innovative block-teaching model, allowing you to focus intensively on one unit at a time. This approach supports deeper learning, improved academic performance, and greater flexibility for independent study. Teaching is informed by research-active academics and industry expertise, and enhanced through guest lectures, live client projects, and industry-led workshops, giving you valuable exposure to real business challenges.You will also complete a substantial dissertation or applied industry project, providing an opportunity to conduct independent research or work on real-world marketing problems, further strengthening your analytical capabilities and employability.Graduates of this course are highly sought after for roles such as AI Marketing Specialist, Digital Marketing Strategist, Marketing Data Analyst, Customer Experience Manager, CRM and Marketing Automation Consultant, and Personalisation Lead, across industries including technology, retail, finance, consultancy, healthcare, and e-commerce.

Programme Structure

To obtain additional information about the program, we kindly suggest that you visit the programme website, where you can find further details and relevant resources.

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-09-21 00:00:00

Application deadline not specified.

Language

English

Credits

180 alternative credits

Delivered

On Campus

Campus Location

Luton, United Kingdom

Disciplines

Marketing Artificial Intelligence View 338 other Masters in Marketing in United Kingdom

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

2.2 honours degree or equivalent in related area

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

16900 GBP / year

≈ 16900 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

10000 GBP / year

≈ 10000 GBP / year

Living costs

Luton

United Kingdom

750 - 1300 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for AI in Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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