Overview

What you will learn

The Biopharmaceutical Marketing MSc program offered at University of Southern California is designed to build core knowledge and strategic skills targeting the biotechnology & pharmaceutical industry, managed care payers, consulting and other advanced healthcare related fields. Students will learn and use the practical tools, required skills and methods to embrace the next wave of healthcare innovation and expanded use of artificial intelligence (AI), to drive markets while improving outcomes and product value. BPMK represents a first-of-its-kind program to address incorporation of the full “health economic ecosystem”, to improve and facilitate practical applications of data driven marketing, leading to improved access, segmentation and understanding of customers and patients. The result of this deeper analytic based strategic process is a significant reduction in marketplace risk and loss of opportunity, through improved insights and planning efficiency.

Graduates of the Biopharmaceutical Marketing program are professionally trained in the principles of success and leadership ranging from the traditional pharmaceutical industry through biotechnology, integrated devices, 1st and 2nd generation diagnostics and advanced immunotherapeutic, through a wide array of newly emerging healthcare ventures and career requirements including:

Business intelligence, pricing & product life-cycle
Product development, launch and market planning
Strategies for coverage, reimbursement, and product placement
Value & access ‘best practices’ for modeling and formulary tactics
Targeted sales & marketing tools and techniques to maximize market positioning
Communication, advertising and forecasting specifically aimed at biopharmaceuticals
Customer and patient segmentation and direct to consumer advertising

Programme Structure

Courses include:

Biopharmaceutical Market: Reimbursement Strategy
Healthcare Payers, Insurance & Coverage Policy
Biopharmaceutical Product Development and Marketing
Biopharmaceutical Advertising and Communication
Payer Formulary Placement: Values & Access
Product Health Economics & Valuation

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-08-24 00:00:00
- Apply before 2026-06-01 00:00:00 , National
- Apply before 2026-05-01 00:00:00 , International
Starting 2027-01-11 00:00:00
- Apply before 2026-10-01 00:00:00 , National
- Apply before 2026-09-01 00:00:00 , International

Language

English

TOEFL^® IBT

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PTE Academic

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IELTS

6.5

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Credits

27 SCH

Delivered

On Campus

Campus Location

Los Angeles, United States

Disciplines

Marketing Pharmacy View 194 other Masters in Pharmacy in United States

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Academic requirements

GRE^®

Required

GMAT

Required

English requirements

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Earned bachelor’s degree with an overall GPA of 3.0 or higher
GRE or GMAT is required for application

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

73260 USD / year

≈ 73260 USD / year
Out-of-State

73260 USD / year

≈ 73260 USD / year
Domestic

Applies to you

In-State

73260 USD / year

≈ 73260 USD / year

Living costs

Los Angeles

United States

1520 - 2570 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Financing

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Free visa & career support through our Path2Success program

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Biopharmaceutical Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

What you will learn

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Los Angeles

Financing

Funding

Scholarships Information

Available Scholarships

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