Overview

Data analytics is a rapidly growing field, part of which has occurred in the domain of marketing and marketing research.

Data analytics involves defining problems surrounding marketing questions, such as customer relationship management, consumer behavior, customer service, pricing, sales force management, advertising, business-to-business and channels relationships.

Once problems are defined, data analysts are responsible for gathering the right information (the data) to solve the problem and applying sophisticated data analytics tools to provide empirical answers. An important part of the process is to present and explain the data findings to a marketing audience. Marketing action is generally taken based on data definition, gathering, manipulation, and analysis.

This Business Administration - Marketing Data Analytics Specialization is taught at Colorado State University .

Learning Goals:

Students will demonstrate the ability to:

Obtain, combine, clean, transform, validate, and analyze large and small datasets from multiple sources.

Design and implement databases and other data collection systems.

Apply marketing research methodologies and systems, such as segmentation modeling, targeting, CRM, and ROI projections and evaluation.

Perform statistical analysis and interpretation of data in order to uncover actionable intelligence and trends that provide value to marketing and business.

Present and interpret data in a meaningful way to internal and external stakeholders.

Develop high quality reports, dashboards, and visualizations with marketing data.

Add to the ability of marketing managers to make optimal decisions on important marketing variables such as marketing segmentation, market positioning, new product design, pricing strategies, advertising choice, and others.

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Programme Structure

Courses include:

Quantitative Business Analysis

Accounting Concepts

Leadership and Teams

Managing Human Capital

Information Management

Financial Principles and Practice

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Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-08-24 00:00:00

Application deadline not specified.
Starting 2027-01-20 00:00:00

Application deadline not specified.

More details

Application opens at the beginning of September for the following summer and fall terms.

Language

English

Duolingo English Test

120

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TOEFL^® IBT

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PTE Academic

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IELTS

6.5

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Credits

42 SCH

Delivered

On Campus

Campus Location

Fort Collins, United States

Disciplines

Business Administration Marketing Master in Business Administration (MBA) View 775 other Masters in Master in Business Administration (MBA) in United States

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Academic requirements

GPA

GRE^®

Required

GMAT

Required

English requirements

Duolingo English Test

120

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Bachelor’s degree must be completed by the start of your graduate program.

Completion of a bachelor’s degree equivalent to a U.S. bachelor’s degree from an institution that is recognized by a governmental national higher education authority (at the time the degree was earned).

Contact your department to find out if unofficial transcripts are accepted.

Resume or curriculum vitae

Written statement of purpose

Letters of recommendation

Grade Point Average: In general, the minimum cumulative GPA for non-provisional admittance is a 3.000 GPA (on a 4.0 scale)

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

31566 USD / year

≈ 31566 USD / year
Out-of-State

31566 USD / year

≈ 31566 USD / year
Domestic

Applies to you

In-State

14377 USD / year

≈ 14377 USD / year

Living costs

Fort Collins

United States

1210 - 1800 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Financing

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Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Business Administration - Marketing Data Analytics Specialization.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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About

Overview

Learning Goals:

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Fort Collins

Financing

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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