Overview
The online Digital Content Strategy program at the University of Kansas is divided into two certificates. The master's degree is earned by completing both certificates, but students may choose to earn just one certificate.
- Certificate in Social Media Strategy: Course focuses on the skills needed to create, analyze and optimize social media content and campaigns. Students will learn to define and analyze audiences for and with social media and to measure the effectiveness of social media strategies. See course descriptions here.
- Certificate in Data Interpretation and Communication: Course teaches students strategies for finding appropriate data, organizing data, interpreting data and explaining data in meaningful ways. This certificate does not provide skills in deep statistical analysis. Rather, students gain a better understanding of using quantitative and qualitative data to solve problems or answer questions in a variety of fields.
Careers
With certificates in Social Media Strategy and Data Interpretation and Communication, you can become the information expert in your organization. As a digital troubleshooter, you will be able to bridge the gap between those with big ideas but little understanding of how to turn those ideas into reality and those with technical skills who lack the broader vision needed to move beyond the status quo.
Programme Structure
Courses:
- Information Insight
- Data Collection
- Data Analysis
- Data Visualization and Presentation
- Analyzing Audiences
- Social Media Strategy
- Social Media Metrics
- Information in Context
Key information
Duration
- Part-time
- 12 months
Start dates & application deadlines
- Starting
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Language
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Credits
Delivered
Campus Location
- Lawrence, United States
Disciplines
Digital Media View 74 other Masters in Digital Media in United StatesWhat students do after studying
Academic requirements
English requirements
Prepare for Your English Test
AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
- One official transcript of all college-level courses. (from each college attended) Expected GPA: 3.0 or above.
- A statement of academic interests and professional goals of no less than 250 words
- A current resume
- Two letters of reference from persons familiar with the student’s academic or professional work or potential for graduate study
- Applicants must also submit two writing samples or samples of professional work that reflect your years of experience
- Students whose native language is not English must follow the policy for English Proficiency Requirements for Admission to Graduate Study.
- International students are required to submit evidence of financial support
Tuition Fees
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International Applies to you
Applies to youNon-residents20712 USD / year≈ 20712 USD / year - Out-of-State20712 USD / year≈ 20712 USD / year
-
Domestic
Applies to youIn-State8806 USD / year≈ 8806 USD / year
Funding
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Scholarships Information
Below you will find Master's scholarship opportunities for Digital Content Strategy.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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