Overview
The John Carroll University Online Master of Science in Digital Marketing and Communication Strategy takes an interdisciplinary approach and combines course work from communication and business to give students an integrated grasp of marketing, communication, public relations and advertising.
Program Details
Students draw from the best practices and theories of each field as they examine concepts such as marketing analytics, social media, digital advertising and content marketing.
Whether you’re an established marketing and communications professional, or looking to transition into this fast emerging field, John Carroll University's fully online Master of Science in Digital Marketing & Communication Strategy offers the convenience of a fully online graduate program and the academic strength of combined JCU faculty: one from the Tim Russert Department of Communication and another from the Boler College of Business.
Key Learning Concepts
Strategic marketing and communications skills — including methodologies for data collection and analysis — that inform daily campaign best practices and long-range digital strategies.
Grasp of customer acquisition, experience, and retention strategies and the role of digital channels in an organization’s larger revenue strategy.
Technical, artistic, analytical, and production skills required to create engaging content and leverage technologies.
Management and relational skills required for digital marketing and communication strategy across diverse audiences and teams.
Programme Structure
Courses included:
Brand Storytelling Through Content Production
Digital Advertising and Marketing
- Online Reputation and Management
Key information
Duration
- Part-time
- 18 months
Start dates & application deadlines
- Starting
- Apply before , International
- Apply before , National
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- Starting
- Apply before , International
- Apply before , National
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- Starting
- Apply before , International
- Apply before , National
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Language
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- 4.9/5 student rating
Credits
Delivered
Campus Location
- University Heights, United States
Disciplines
Digital Media Digital Marketing View 74 other Masters in Digital Media in United StatesWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
Prepare for Your English Test
AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
Successful completion of an undergraduate degree from an accredited institution.
Official Transcript(s)
2 Letters of Recommendation
Statement of Purpose
No GRE/GMAT Required
Tuition Fees
-
International Applies to you
Applies to youNon-residents18000 USD / year≈ 18000 USD / year - Out-of-State18000 USD / year≈ 18000 USD / year
-
Domestic
Applies to youIn-State18000 USD / year≈ 18000 USD / year
Funding
In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.
Scholarships Information
Below you will find Master's scholarship opportunities for Digital Marketing and Communication Strategy.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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