Overview

The purpose of the program is to equip students with knowledge in digital marketing and marketing data science/analytics to inform firms' strategic marketing planning and enhance digital marketing, whose execution is critical in the digital economy.

Key Features

Cal Poly Pomona University’s Master of Science in Digital Marketing program is STEM-designated. Our curriculum balances the graduates' digital marketing implementation skills with modern data science skills as well as traditional marketing research methods so that our graduates are fully ready for various jobs on the social media and digital marketing side or customer analytics and data science side or both.Our distinguished faculty are innovative scholars well-connected to the industry, bringing practical, hands-on projects to the classroom. Our curriculum is responsive to changing industry developments, offering networking opportunities and bringing in industry experts to enrich student learning. Plus, the Center for Customer Insights and Digital Marketing supports the program with research seminars, expert speaker series, virtual workshops, and other student success programs.

Programme Structure

To obtain additional information about the program, we kindly suggest that you visit the programme website, where you can find further details and relevant resources.

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-08-22 00:00:00
- Apply before 2026-07-01 00:00:00 , National
- Apply before 2026-05-01 00:00:00 , International
Starting 2027-01-18 00:00:00
- Apply before 2026-11-01 00:00:00 , National
- Apply before 2026-10-01 00:00:00 , International

Language

English

Duolingo English Test

105

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TOEFL^® IBT

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IELTS

6.5

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Credits

34 SCH

Delivered

On Campus, Blended

Campus Location

Pomona, United States

Disciplines

Digital Marketing View 94 other Masters in Digital Marketing in United States

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Academic requirements

GPA

2.5

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Transcript showing a Bachelor’s Degree. Unofficial transcript can be submitted for admission decisions at the application portal. Once accepted, an official transcript must be submitted to the Office of Admissions. See the admitted students page.
2.5 GPA or higher (Transcript)
Statement of Purpose: In this statement (with a word limit between 250 and 500 words) you may state things that would reveal your motivations and preparations such as: Why you are pursuing a MS in Digital Marketing; How you have prepared yourself academically or professionally in the field of digital marketing or/and analytics; What you can contribute to the program; your career objectives and how this program would help you achieve this goal.
One letter of recommendation
Demonstrated Proof of English Proficiency (For International Students only): See international office’s site for details about English proficiency.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

28050 USD / year

≈ 28050 USD / year
Out-of-State

28050 USD / year

≈ 28050 USD / year
Domestic

Applies to you

In-State

28050 USD / year

≈ 28050 USD / year

Living costs

Pomona

United States

1100 - 1600 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Financing

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Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Digital Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Key Features

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Pomona

Financing

Funding

Scholarships Information

Available Scholarships

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