Overview

The Marketing Analytics programme at California State University East Bay is STEM-designated and tailored for students with a singular goal – to excel in the field of marketing, where data and digital innovation reign supreme.

This programme equips students with deep expertise in marketing analytics, enabling them to shape business strategies through data-driven decision-making. Our programme is meticulously crafted to provide advanced and highly sought-after training in the realm of digital marketing and analytics.

Career Outlook

The “data explosion” in the business world has increased the need for analysts of all kinds and in all types of industries. Consulting, research, data modeling, consumer insights, marketing, communications — these are all possible fields for someone with skill and experience in marketing analytics.

Programme Structure

Courses include:

Marketing Management

Marketing Research

Marketing Analytics

Product and Brand Management

Pricing Management

Sales and Distribution Management

Integrated Marketing Communications

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-08-19 00:00:00
- Apply before 2026-05-01 00:00:00 , International
- Apply before 2026-06-01 00:00:00 , National
Starting 2027-01-20 00:00:00
- Apply before 2026-10-01 00:00:00 , International
- Apply before 2026-11-01 00:00:00 , National

Language

English

TOEFL^® IBT

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PTE Academic

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IELTS

6.5

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Credits

32 SCH

Delivered

On Campus

Campus Location

Hayward, United States

Disciplines

Marketing Data Analytics View 400 other Masters in Data Analytics in United States

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Academic requirements

GPA

2.5

GRE^®

Required

GMAT

Required

English requirements

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Students with a baccalaureate degree in any subject from an accredited college or university may apply. If applicants do not have a business undergraduate degree, they must take MKTG 300 in addition to the 30 graduate credit hours.

Demonstrated mastery of college algebra and statistics with a grade of "C" or better in relevant coursework within 7 years of starting the programme.

Undergraduate degree with at least 2.5 Grade Point Average (or equivalent).

Acceptable percentile rankings in the verbal and quantitative section of the GRE or GMAT. There is no preference for one test over the other. GRE or GMAT may be waived for applicants with three or more years of full-time work experience in marketing, business analytics, or a related field verifiable with proof required by the programme.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

23053 USD / year

≈ 23053 USD / year
Out-of-State

23053 USD / year

≈ 23053 USD / year
Domestic

Applies to you

In-State

9607 USD / year

≈ 9607 USD / year

Living costs

Hayward

United States

1370 - 2510 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Marketing Analytics.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Career Outlook

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Hayward

Funding

Scholarships Information

Available Scholarships

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