Overview

IMC students benefit from the reputation of Northwestern, a top-10 university. Medill’s Master of Science in Integrated Marketing Communications degree is a STEM-designated program.

What is IMC?

Integrated marketing communications (IMC) is a strategic, innovative approach through which organizations drive performance by engaging, serving and communicating with consumers and other constituents. IMC combines qualitative understanding of consumers with large-scale analytics to develop strategic communications and content that build and maintain strong brands. Grounded in advertising, public relations and direct media communications, IMC has emerged as the premier way for organizations to manage customer experiences in the digital age.

Launch your career

The Integrated Marketing Communications Full-Time degree at Northwestern University combines classroom learning with real-world marketing communications experiences and domestic and global travel opportunities. The program is designed to help launch your career in marketing and strategic communications by giving you a high-quality foundation in the principles of IMC and applied training while connecting you with industry professionals.

Programme Structure

Courses include:

Consumer Insight
Financial Accounting
IMC Strategic Process
Marketing Research
Marketing Strategy

Key information

Duration

Full-time
- 15 months

Start dates & application deadlines

Starting 2026-09-24 00:00:00

Application deadline not specified.

Language

English

TOEFL^® IBT

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IELTS

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Credits

30 SCH

Delivered

On Campus

Campus Location

Evanston, United States

Disciplines

Marketing Digital Marketing View 94 other Masters in Digital Marketing in United States

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Academic requirements

GRE^®

Required

GMAT

Required

English requirements

TOEFL^® IBT

Schedule TOEFL®

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Bachelor's Degree

Academic Transcripts

Admissions Interview

GRE or GMAT Test Scores

TOEFL or IELTS Test Scores (for international applicants)

Resume

Essay

Recommendations

Application fee

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

104965 USD / year

≈ 104965 USD / year
Out-of-State

104965 USD / year

≈ 104965 USD / year
Domestic

Applies to you

In-State

104965 USD / year

≈ 104965 USD / year

Living costs

Evanston

United States

1100 - 1500 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Financing

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Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Integrated Marketing Communications.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

What is IMC?

Launch your career

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Evanston

Financing

Funding

Scholarships Information

Available Scholarships

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